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Walmart, Flipkart Invest in Supply Chain Startup Ninjacart

Professor of Financial Economics and Part-time Value Investor, Transfin.
Dec 11, 2019 12:41 PM 1 min read

Walmart, Flipkart invest in supply chain startup Ninjacart.



Walmart, Flipkart invest in supply chain startup Ninjacart.

Teaming Up: Walmart and Flipkart have announced a joint strategic investment in supply chain start-up Ninjacart in a bid to strengthen direct sourcing of fresh produce for Walmart India’s Best Price B2B cash-and-carry stores and Flipkart’s online grocery business Supermart. 


The investment will also support Ninjacart to expand its customer base, reach new cities and gain global exposure. 


Founded in May 2015 by Thirukumaran Nagarajan, Sharath Loganathan, Sachin Jose, Kartheeswaran K K and Vasudevan Chinnathambi, Ninjacart is an agritech startup that sources groceries, fruits and vegetables directly from farmers and supplies these to supermarkets and kirana stores. Over time it has also moved into the fast-moving consumer goods (FMCG) segment, procuring from big brands and selling to store owners and other resellers. Inc42


Brownie Points: American shoppers will buy almost anything online. But when it comes to buying household staples, consumers still prefer shopping for them at retail stores to enrolling in many subscription services. It isn't surprising then that dozens of online consumer-products startups are finding their success on shelves of Walmart, Target and other traditional retailers. Click link to read more about this up and coming consumer pattern. 


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