Uber is eyeing the ads business. Google might be considering changing its political advertising policy. What are the criteria to define a political ad?
Six-Pack Ads: Uber is branching out (again). After announcing a foray into fintech, the ride-hailing giant is reportedly eyeing the ads business.
TechCrunch recently spotted a job listing by Uber Eats for an Ads Lead “to lead the team and efforts responsible for creating a new ads business that enables eaters to discover new foods and restaurants to grow their customer base”.
Selling ad space on its food delivery app to restaurants could help the company improve margins on Eats. It could also help increase overall revenue and cut losses at a time when Uber's share price is faltering (after its uninspiring IPO) and its post-IPO stock lock-up period expires. TechCrunch
What Will Google Decide?: Recently, Twitter announced that it would ban all political ads on its platform. This followed the very heated debate surrounding Facebook’s reluctance to fact-check political ads on its platform, something that drew the ire of US Congress members, who voiced the same when Mark Zuckerberg testified on Capitol Hill.
Now, Google too is apparently mulling changing its policies on political advertisements. It is unknown if the tech giant is considering an all-out ban like Twitter’s or an advanced filter option. A decision was expected this week but it was reportedly delayed. Hindu BusinessLine
What Makes an Ad an Ad?: Twitter has banned political ads. Google might follow suit. People are calling on Facebook to do the same. And everyone seems to have an opinion on the issue. And if such a ban is enacted, the central question is a simple-yet-complicated one: What criteria define a political ad? Here’s a perspective.
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