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Storytelling: More Than a Presentation Tool

Intern, Transfin.
Jan 1, 1970 12:00 AM 1 min read
Editorial

How a story can make a strategy come to life.

We all love a good story. Perhaps for you it’s the suspense and rollercoaster of emotions of an action movie or the page turning intrigue of a novel. We can’t wait to see what happens next as we immerse ourselves and drift into another world.

Many executives too have discovered the power of leadership storytelling, but most only see stories as a tool to bring presentations to life. And many leaders find greater comfort just using logic. However, when used wisely stories can be employed to engage with your stakeholders emotions, change attitudes and behaviours, and, importantly, make change happen.