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Netflix to Test Long-Term Subscription Plans in India, In Addition to Spending INR3,000cr on Content Programming

Netflix to test long-term subscription plans in India, in addition to spending INR3,000cr on content programming.

 

CONTENT IS KING

Netflix to test long-term subscription plans in India, in addition to spending INR3,000cr on content programming.

The Lord of the Binge: Netflix is betting big on India. Netflix chief executive Reed Hastings recently announced that the streaming giant is set to spend INR3,000cr on content programming in India in 2019-2020. Now, it has announced that it will test long-term subscription plans in the country. These plans reportedly include 3-month, 6-month and 12-month plans, with savings ranging from 20% to 50% depending upon the plan.

 

These announcements follow Netflix’s launch of mobile-only plans at less than half the regular subscription price in India, which is increasingly becoming a crucial and promising market especially at a time when increasing competition is squeezing the company’s fortunes back home in the USA. ET Tech

 

Private Matters: The draft Personal Data Protection Bill 2019, which is likely to be introduced in the Lok Sabha soon in the ongoing Winter Session of Parliament, will reportedly bar storing and processing of personal data by entities without the individual’s explicit consent.

 

However, it also provides for exemptions for “reasonable purposes” such as "prevention and detection of any unlawful activity including fraud, whistle blowing, merger and acquisitions, network and information security, credit scoring, recovery of debt, processing of publicly available personal data, and the operation of search engines." More details here.