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Google Puts Restriction on Targeting of Political Ads, PayPal to Acquire Shopping and Rewards Platform Honey for $4bn

Professor of Financial Economics and Part-time Value Investor, Transfin.
Nov 21, 2019 12:44 PM 1 min read

Google to restrict political advertising. PayPal to acquire shopping and rewards platform Honey for $4bn. 



Google to restrict targetting of political ads.

Barrier to Entry: Beginning January, search engine giant Google will restrict targetting of political advertisements. 


The company said that as of January, advertisers will only be able to target US political ads based on broad categories such as gender, age and postal code. Currently, ads can be tailored for more specific groups - for instance, using information gleaned from public voter logs, such as political affiliation.


Following Suit: The change will take effect in the UK in the next week, before the general election, and in the European Union before the end of 2019. It will apply everywhere else in early January.


The move comes shortly after Twitter’s ban on political ads, which goes into effect on Friday. AP

PayPal to acquire shopping and rewards platform Honey for $4bn. 

A Sweet Deal: Payments platform PayPal has agreed to acquire shopping and rewards platform Honey in a $4bn deal as it aims to gain a bigger role in consumers’ shopping habits.


Honey, with over 17 million monthly active users generated more than $100m in revenue in 2018. The platform helps people find discount codes online, working with the likes of AliExpress, Walmart, Adidas and Sephora. TechCrunch 


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