Facebook is reportedly backing away from plans to sell ads on WhatsApp. Alphabet joins Apple, Amazon and Microsoft in trillion dollar club.
Do Another Day: As per a report by The Wall Street Journal, Facebook is backing away from efforts to sell ads on WhatsApp.
Plans to monetise WhatsApp by inserting ads amidst its Status feature - akin to how ads are inserted between Stories on Instagram, another Facebook-owned platform.
These plans led to Jan Koum and Brian Acton, who created the messaging service, to resign 18 months ago, leaving on the table a combined $1.3bn in deferred compensation.
Facebook bought WhatsApp in a mega $22bn deal in 2014. WSJ
Trillion Dollar Club: Google's parent company Alphabet has become only the fourth company to reach $1trn in valuation. In doing so, it joins an elite club of only three other companies - Apple, Amazon and Microsoft. BBG
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