Companies Logo Quiz 2020: How Well Can you Identify these Popular Brand Logos?

Sep 9, 2020 10:49 AM 5 min play

Commonly called “intangible assets”, logos play a vital role in the creation of a brand identity. 

The shape and design of a logo greatly affect how consumers perceive an organisation, its products and even its behaviour. Recall popular brands such as Apple, Nike and Starbucks, and you instantly picture their logos. Their importance cannot be overemphasised.

While some of these logo designs are complex and intricately-woven, some others are simple, sleek and elegant. But what is common amongst all these will be a story that leads back to the company's origin or its core proportion. Watch up close, least you miss a piece of sheer brilliance. 

Our latest Quiz Knock is here to test you on your attention to detail.

Presenting...Companies Logo Quiz 2020: How Well Can you Identify these Popular Brand Logos?


Here's a look at how awaits you this week:

1) Which of the following has been using the same logo since 1366  (with only slight alterations) - making it the world’s oldest logo?

  1. Stella Artois
  2. Twinings
  3. Levi's
  4. Assicurazioni Generali

2) The logo of Unilever, the British-Dutch multinational consumer goods company, comprises 25 icons woven together to form a U. Which of the following is not one of those?

  1. Moon
  2. Toffee
  3. Eagle
  4. Hair Pin
  5. Dove
  6. Sun
  7. Heart
  8. DNA

3) Which of the following began its operation in 1945 with 31 flavours of its star product? You can find the number “31” concealed in their logo, to this day.

  1. Baskin Robbins
  2. Dunkin'
  3. Häagen-Dazs
  4. Starbucks

4) Which of the following commonly used brands do not have an Indian origin?

  1. Lakme
  2. Bata
  3. Louis Phillip
  4. Bose
  5. Royal Enfield
  6. Da Milano
  7. Vicks
  8. Lux

5) And now, which of the following brands have an Indian origin, but have always been thought of as foreign.

  1. Allen Solly
  2. Peter England
  3. Hidesign
  4. Chandon Wine
  5. Vaseline
  6. Lifebouy

6) Which of the following is NOT TRUE of these renowned logos?

  1. Pepsi paid $1m for getting its golden ratio logo made
  2. Shell began as a company that shipped kerosene from London to India and brought back seashells for sale in the European markets. Initially, the seashell business was so popular that it accounted for most of the company’s profits and hence the name "Shell" was incorporated in 1897, with mussel shell as its logo.
  3. According to its designer, the “bite” in the Apple logo was originally implemented so that people would know that it represented an apple, and not a cherry tomato. It also lent itself to a nerdy play on words (bite/byte), a fitting reference for a tech company.
  4. Wendy’s - the popular fast food restaurant chain - has a girl on its logo, whose collar has the word “food” written on it.

7) The white space in the NBC logo - first used in 195 - creates a __________ — highlighting the network's color programming.

  1. Peacock
  2. Paint Brush
  3. Rainbow
  4. Palette

8) The logo of which luxury brand is the head of Medusa, a Greek mythological figure?

  1. Versace
  2. Gucci
  3. Prada
  4. Chanel

9) Which of the following is true of the origin of Starbucks logo?

  1. It is a mermaid holding two of her tail fins.
  2. Is shaped as a wing of the Greek goddess of Victory.
  3. It is designed after the whale in the popular American novel Moby Dick.
  4. It was inspired by founder Jerry Baldwin's daughter, whose real name is Melinda Lou

10) Which of the following is true about Wikipedia's logo?

  1. The logo is an unfinished globe constructed from jigsaw pieces - some pieces are missing at the top (symbolic of the scope of value addition) - inscribed with glyphs from many different writing systems.
  2. The logo is an unfinished globle with multilingual text inscribed on each piece.
  3. The logo of is sphere with varied texts and symbols, suggestive of the vast amount of information is contains.


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