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What Influences the Influencer and Why Fair Isn't Really Lovely

Jan 16, 2020 1:25 PM 1 min read


One of the biggest trends of 2019 was the rise of the Influencer industry. Approached by virtually all sectors for brand marketing and charging by the millions, Influencers are the ambassadors of the zeitgeist. What drives this unique industry, why is it experiencing a sudden boom, and how big is it really? These are some questions we tackle in this week's Adda.


Second, we talk about skin whitening (or skin lightening or the more Indian sounding fairness creams) - an industry that is objectively racist and colorist, but also an industry that is lucrative and growing swiftly. But being morally dubious isn't the only issue with this industry - skin whitening products are also dangerous for our health. Listen in to know more!


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