Amazon tests sourcing fresh produce directly from farmers to sell online. Facebook mulls hiring users as contractors to fact-check content on its platform.
Straight Outta Farmland: Amazon is running a pilot project in Pune where fresh produce is sourced directly from farmers and sold online, removing all middlemen involved.
The farm-to-fork initiative will see Amazon Retail India work with dozens of farmers in the region. The fruits and vegetables will be sold online through the Amazon Fresh and Amazon Pantry platforms. If successful, the pilot project could be expanded to more cities in the country.
Food and grocery is the largest portion of India’s retail market. Organised retailers account for $25bn of India’s annual $580bn food and grocery market and the segment is expected to grow to $69bn by 2024, according to Axis Capital. ET Tech
You Be the Judge: Speaking of pilot projects, another one is underway half-way around the world. Facebook is enlisting users as community reviewers to fact check content on its platform in order to detect misinformation faster.
The users will be hired as contractors to review content flagged as potentially false through machine learning, after which it will be sent to Facebook's third-party fact-checking partners. Reuters
How well do you know the top news of the last week? Have a go at our TheWeekThatWas Quiz and test your wits.